From the very start, Nike Golf targeted top players to establish themselves against the major brands of the day: signing Seve Ballesteros in 1985. By the end of the nineties, having signed Tiger Woods in 1996 Nike were targeting the best players in the game including Paul Casey, and Michelle Wie. The biggest signing in recent times is Rory McIlroy at the start of 2013.
Since the first clubs arrived in 2002 Nike have invested heavily in R&D and several technological breakthroughs, which have vastly expanded their product ranges and are now one of the very top major players in the world of golf equipment, from the first square headed driver with the Sumo to the FlexLoft 2 and a revamped Compression Channel in the stunning Vapor Range.
Nike's mission statement is to bring inspiration and innovation to every athlete in the world - with Nike believing that if you have a body then you're an athlete! Find out more about Nike Golf, The Oven, and how Nike Golf can help you play better right here.